09 · Industry
Transit & Utilities
Metropolitan transit maps, productivity, ad monetisation
Multi-city metropolitan transit apps, productivity utilities, monetisation via AdMob and subscriptions. For millions of users with high expectations of reliability.
Patterns we apply
- 01
Tile cache for maps
Map tiles pre-downloaded on first run, differential refresh on changes. The app works in the subway without signal.
- 02
Schedule delta updates
Instead of 're-download the whole file', we only get the diff vs the last version. Daily update = 50KB, not 5MB.
- 03
AdMob with rate limiting
Maximum 1 ad every 5 minutes, never during an active route. Revenue is OK without driving the user away.
- 04
Hard performance budget
The app starts in under 2s on an iPhone 6S. UI renders at under 16ms per frame. We profile before adding features.
Projects shipped in this industry
Relevant services
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